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Alliance dazzles with d1g1tal: Rock-Tenn's Alliance display company jumps into a market for...

By Ricca, Stephanie
Publication: Paperboard Packaging
Date: Tuesday, March 1 2005

The display market is a dynamic one, with retailers placing constant pressure on converters for faster turnaround on seasonal products, outstanding graphics and regional customization. Just ask Jim Einstein--he's got experience in the display business. He founded Alliance in 1991 in Winston-Salem, N.C., as a point-of-purchase display company. His vision was "to become a large, successful P-O-P company, which we have done," he says.

Einstein credits a lot of the company's growth to its acquisition by Rock-Tenn Co. in 1995. Since then, Alliance, now Rock-Tenn's display c

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