Small Business Resources, Business Advice and Forms from AllBusiness.com

Let's take a meeting: SNTA next week; other ad confabs home in on tech. (TV Buyer).

By McClellan, Steve
Publication: Broadcasting & Cable
Date: Monday, February 17 2003

Does TiVo spell the death of the traditional advertising on TV? What's the latest with product placement? Is syndication worth a look? Should the upfront market be restructured? Is God dead?

If you've been losing sleep over these questions (and please, don't say you haven't thought about that last one lately), then there's an upcoming ad conference for you. At least four major ones are coming up in the next six weeks: the first annual conference of the Syndicated Network Television Association next week; the American Association of Advertising Agencies' annual TV confer

In addition, make sure to read these premium articles also available with your free trial:

T T T
art_print Printart_email Email 16x16-digg-guy  Digg It delicious-small  del.icio.us

Related Resources

Free AllBusiness Articles

  • Let's Take a Meeting
    • Does TiVo spell the death of the traditional advertising on TV? What's the latest with product placement? Is syndication worth a look? Should the upfront market be restructured? Is God dead? Time To Talk Advertising Conference Date City SNTA Feb. 25-26 New York AAAA March 5-7 New Orleans ANA March ......
  • A glimmer of prosperity ahead
    • What's this? Optimism about the economy? Signs are still mixed, but people in the TV business are starting to get the sense that a recovery may be near. Just how near is uncertain, but, at a New York confab last week, the consensus was that the ad recession might be ......
  • CAB Scrubs N.Y. Confab To Fund Research
    • New York— Seizing a moment of viewership change, the Cabletelevision Advertising Bureau says it will embark on a research initiative aimed to drive more ad dollars to cable at the national, regional and local levels. The data is intended to flesh out basic-cable's ratings gains and delivery impact, and to ......
  • CAB to Explore World of Brands
    • The Cabletelevision Advertising Bureau's annual Cable Advertising Conference, scheduled for Tuesday (Feb. 5) at New York's Marriott Marquis Hotel, will offer a day-long look at the network ad-sales marketplace from the buyer's and seller's perspectives. Under the theme "Brands Building Brands," the gathering will focus on the various ways that ......
  • Syndication Tells Its Story
    • Major program syndicators think they have not been getting their fair share of national advertising dollars—and they aim to do something about it. That something is the first annual conference of the Syndicated Network Television Association. During the two-day event this week in New York, the majors (all except Sony ......
  • Get the Most Out of Your Next Business Convention
    • Business conventions can be a wonderful opportunity to win new customers, network with others in your field, and keep abreast of important changes in your industry.
  • SNTA Splits Its Show Into Three
    • The search for a new president to run the Syndicated Network Television Association continues, and the group's chairman, Howard Levy, hopes to have the job filled by next March when SNTA will hold its second annual conference. Actually, next year, three will be three conferences: The main event will take ......

Video

Blogs

  • Yours, Mine, Ours: Partnering to Win Big Accounts
    • When the CEO's of two small advertising agencies in the northeast found themselves continually competiting with one another for accounts--and losing out to a third party--they decided to consider a partnership to capture missed opportunities yet retain their unique identities. The solution? A Master Agreement. What is it? A Master ......
  • Yahoo's New Search Advertising Platform
    • Last week at the WebmasterWorld Pubcon conference in Las Vegas, Yahoo announced the launch of their new search advertising platform known by most in the industry by it's development name, Panama. Yahoo sponsored a lunch during the conference and had a panel of representatives walk through the features and take ......
  • Copywriting Basics
    • Copywriting Basics "Different types of ads require different copy guidelines. An effective newspaper ad won't necessarily work in your local Yellow Pages. Your approach in radio commercials may differ significantly from what you say in a magazine ad. These tips are designed to help you create ads that work....
  • Search Marketing at DM Days New York
    • For those companies that are attending the DM Days conference here in New York this week, attendees of the "Search Marketing Basics and Beyond" panels yesterday received a real treat. A large panel of search marketing experts provided specific recommendations for a DMA member site and finished up the day ......
  • All Bloggers
Related Topics
Tools

Sponsored Links

Site Map | Contact Us | FAQ's | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy

Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.

Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report?
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists