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A glimmer of prosperity ahead: at TVB confab, something unusual; Optimism about the advertising...

By McClellan, Steve
Publication: Broadcasting & Cable
Date: Monday, April 1 2002

What's this? Optimism about the economy? Signs are still mixed, but people in the TV business are starting to get the sense that a recovery may be near. Just how near is uncertain, but, at a New York confab last week, the consensus was that the ad recession might be history a little before the year is over.

Clearly, business people are groping for answers about the economy in all sectors, a fact that helps explain the overflow attendance at last week's Television Bureau of Advertising Conference. For the first time, TVB held its annual gathering in New York in conjuncti

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