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MobiLink ad campaign marks start of North American cellular service.

By Cooper, Jim
Publication: Broadcasting & Cable
Date: Monday, July 12 1993

MobiLink launched its North American cellular service in Jul 1993 with a national advertising campaign. MobiLink offers unbroken cellular service across North America, and involves 15 US and Canadian cellular telephone companies. The television advertising features Don Adams in his character of secret agent Maxwell Smart, and uses clips of other superhero characters using futuristic communication devices. Local and regional advertising is provided by MobiLink licensees.

MobiLink, the world's largest cellular telephone venture providing customers with coast-to-coast "seamless" ser

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