- Pioneer's Bowl Game Part Of Fall Ad Plan
LONG BEACH, CALIF.— Pioneer Electronics will use its sponsorship of the 2004 Pioneer PureVision Las Vegas Bowl as part of its holiday advertising campaign, which will focus on its high-definition PureVision plasma TVs using sports events. In an Aug. 10 announcement Pioneer said that its PureVision plasma line will be ......
- Powertel Breaks TV Blitz
Pollak Provides 7-Spot Package for Cell Phone ......
- Distributors rev up marketing
Not too many years ago, the extent of a distributor's marketing/promotional plan simply might include an open house or a trade fair for its customers on a regional basis. Not so anymore. Today, industrial distributors are using combined marketing plans with national sports teams, NASCAR racing, television shows, regional and ......
- Which mobile telephone service is right for you?
Coverage, minutes, technology, and prices--here's how to make sense
of it all.
IF YOU'RE DISSATISFIED with the service or coverage you're getting from your wireless phone company, you're shopping around for a new phone (and therefore considering changing cell phone companies), or you're thinking about buying a wireless phone and wondering which service to choose, this article is for you. I'll discuss ......
- New MVNO SK EarthLink Promises Cellular Advances
New York— Disparaging U.S. cellular carriers as way behind the times, ISP EarthLink and Korean carrier SK Telecom announced a joint venture that they contend will deliver advanced wireless services not currently available to U.S. consumers. The two companies' joint venture, SK EarthLink, will be a mobile virtual network operator ......
- Consumer Survey: Some Subscribers Get No Satisfaction
SCOTTSDALE, ARIZ.— Companies often team up with famous musicians to promote their services, but some cellular carriers might think twice about signing up Mick Jagger, whose song "I Can't Get No Satisfaction" describes some consumers' view of their cellular service. Carriers AT&T Wireless, Sprint PCS and T-Mobile suffered the highest ......
- Home Phones Make Cellular Connection
Bridgeport, Conn.— Phone Labs plans retail, wireless-carrier and local phone-company distribution of a pair of devices that lets consumers use home phones to place calls over a cellular network. The products will also be available at phonelabs.com. Phone Labs is a supplier of residential and SO/HO phones and adjunct devices ......