Kids upfront wraps up. (1993 children's upfront marketplace)

Results of the 1993 children's upfront market indicate that TV advertising expenditures will be 10-15% higher in 1994. The reason is high demand and a decline in gross rating points. National upfront spending for kids in 1993 is estimated at $550-575 million; for spot, $225-250 million; for cable, $125-150 million. Fox posted the strongest network upfront increases. The unwired networks also did well, especially Independent Television Network and NIB.

With growing demand and a shrinking pool of gross rating points, the children's upfront marketplace concluded last week with esti