10 Ways to Encourage Letters to the Editor.

A healthy flow of letters to the editor is a strongly positive indicator of your magazine's strength in its market, and can boost both editorial and ad sales.

It probably has one of the highest readership scores of any page in your magazine; it's inexpensive and easy to produce; and it clearly demonstrates to both readers and advertisers that your magazine has a vital, ongoing relationship with its audience. What is it? The letters-to-the-editor page, of course. And for all of the above reasons, most editors want lots of letters from their readers.

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