Industrial movie festival. (Manufacturers' Association of Israel's first industrial and...

Israeli motion picture and television industries have spent $2 million a year, employed their best professional talents and used their most modern equipment and innovative techniques to produce business and industrial motion pictures for domestic and foreign companies. Israel does not permit television advertising, therefore, producers have concentrated on industry's growing need for training and marketing films. Producers anticipate a 20% annual growth for business films, which cost $15,000-$30,000 each. Corporations consider the movies highly effective in advertising and sales promotion.<