Premise launches 'Zac's story' ad campaign.(The Buzz)

MONTVALE, NJ -- "Premise eliminated the termites and after seven years, they're still gone," says Cheryl Lyons, narrator of Bayer Environmental Science's latest consumer television commercial, which began airing January 19 in Jacksonville and Orlando, FL. The commercial kicked off Bayer's 2004 national consumer advertising campaign, which includes print, television and radio advertisements.

"We are continuing to focus on our core brand Premise. As part of this renewed focus, we feel that consumer advertising plays an important role in supporting our customers and incre