Dodson wins radio advertising award.

Radio advertising typically costs much less than television advertising, making it an attractive choice for smaller businesses that may be operating on a limited advertising budget.

Jolly Learning, publisher of phonic learning materials for schools and the book trade, has launched a radio advertising campaign targeting mums on the "school run". It expects to reach more than seven million people during a two-week campaign this month.

When employees of Solomon Friedman Advertising, Bloomfield Hills, Mich., learned their agency had won an EFFIE award for a campaign for Franklin Bank, Southfield, Mich., business stopped and a cheer went up around the office. The EFFIE, presented by the American Marketing Association, New York Chapter, is considered one of ......

While consumer awareness of HD radio technology remains low, the industry group HD Digital Radio Alliance is working hard to change all that. Its biggest weapon is a $200 million 2006 marketing campaign harnessing the power of the airwaves of its radio group members.

Equifax Puts Its Review onHold; 4 Finalists Line Up at Zaxby's Restaurants; Carton Donofrio to Tout Maryland Savings; FlexCheck Retains Henderson Advertising; The Hoffman Agency Adds TIB Financial; Hothead to Work for Jewish Federation; For the Record ......

Upcoming industry events ......

CATCHING THE AIRWAVE EIGHTY-SIX percent of all car commuters are reached by radio, according to the Radio Advertising Bureau. That is no surprise, when considering the amount of time people spend battling their way back and forth to work. During my daily 30-minute trek to the office, I turn to ......

On a Tight Marketing Budget? Consider Overnight Radio Ads by Steve Strauss "Q: How can I grow my business without a lot of money? A: One inexpensive method of building your business that I am quite fond of is overnight radio advertising. It offers you the chance to get ......

Radio has become a tough advertising vehicle. Radio station formats change like the wind, Internet and satellite radio have begun to take hold offering commercial free listening environment and even the coveted 18-45 age group has become increasingly hooked on the iPod. There is one radio advertising vehicle that actually ......

Here's your chance to listen in to some live coaching sessions I had with those three people who were the first to respond to our opportunity to be coached live for a podcast. These are unrehearsed live coaching sessions of people who I have never met, until this first encounter ......