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A Guide to Finding a Smart Internet Strategy for 2000.(Brief Article)

By CONNELL, MIKE
Publication: Campaigns & Elections
Date: Wednesday, December 1 1999

From a technological perspective, expect amazing things in the coming election cycle. This may sound pie-in-the-sky, but campaigns will be doing things online on election day 2000 that are inconceivable today.

IT IS AMAZING HOW QUICKLY the Internet has begun to reshape American politics. As we enter the 2000 cycle, the potential for electoral politics is growing as rapidly as the technology is changing.

Campaigns are starting to recognize that having a broad Internet strategy is as important as signing-up volunteers or producing television and radio ads -- a

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