New Campaigns.(Advertising; Computer Associates International Inc., WebEx Communications Inc.
Computer Associates spotlights new program
Computer Associates' latest global ad campaign plugs the company's FlexSelect licensing model with the new tagline: ``Our software sold your way.'' The campaign, created by Young & Rubicam, has both TV and print components; its budget was not disclosed. In one 30-second spot, a customer in a sales meeting talks to a cardboard figure-an illustration of how rigid salespeople can be. The commercial makes the point that CA customers won't have this problem with FlexSelect. TV spots are running on several prime-time programs, inclu
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