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Publication: B to B
Date: Monday, April 3 2006

OPA study finds online video viewership up

Online video viewing is a regular practice for Internet users, according to a study by the Online Publishers Association. The study, "From Early Adoption to Common Practice: A Primer on Online Video Viewing,'' was conducted in partnership with Frank N. Magid Associates. It found that 24% of Internet users watch online video at least once a week and 46% watch online video at least once a month. Also, 66% of video viewers have watched online video ads, and 44% of those have taken an action based on what they've seen. Actions tak

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