Small Business Resources, Business Advice and Forms from AllBusiness.com

Deirdre Bigley.(Special Issue: BtoB's Best 2005)(marketing strategies for International...

By Bulik, Beth Snyder
Publication: B to B
Date: Monday, October 24 2005

Byline: Beth Snyder Bulik

Deirdre Bigley is a soccer mom. But true to career form, she is no ordinary soccer mom. This IBM VP-worldwide advertising and interactive doesn't just drive the minivan and cheer from the sidelines-she manages both her son's and daughter's soccer teams in Montclair, N.J.

At IBM, Bigley oversees all television, print and interactive advertising around the globe, as well as all content on ibm.com, which logs 25,000 unique visitors per month. She also manages the relationship with Ogilvy & Mather, IBM's agency for the past 11 years. <

In addition, make sure to read these premium articles also available with your free trial:

T T T
art_print Printart_email Email 16x16-digg-guy  Digg It delicious-small  del.icio.us

Related Resources

Free AllBusiness Articles

  • Twelve Tips for Writing Better Marketing Brochures
    • In order to succeed, every online company must have brochures and other forms of printed sales literature to hand out to customers and prospects. Are your brochures ready to go?
  • Win Customers by Finding Your Competitive Edge
    • Learn how to upstage and outsell your competition.
  • Don't Rely on Marketing Brochures to Do Your Selling for You
    • Situations where the salesperson is the one who destroys a selling opportunity are totally preventable. Try this approach the next time you get a request for more information.
  • The Importance of a Logo and Marketing Materials
    • Many entrepreneurs choose to design their own marketing materials when they launch their businesses. There are several reasons why this is not the best idea.
  • Newsmakers.
    • Accounting & Consulting Arthur J. Hadnett has joined Carter & Burgess, a consulting firm, as operations manager for the Los Angeles program and construction management unit. He is responsible for project development and operations for the full-service office in Encino. Previously, Hadnett was Los Angeles-area manager for an engineering and ......
  • A one-on-one sales strategy
    • In the wake of the extensive consolidation taking place among ad agencies, ABC Sales is switching from zone to one-on-one coverage of the market. In a major reorganization announced last week, the network said it has created sales teams that will be devoted to specific agencies as opposed to the ......
  • People: Other Moves
    • Marketing Industry Personnel Moves ......

Video

Business Guides

Forms

Blogs

  • Triathlon DVD Company Feeling Fit and Ready
    • Our trialthlon DVD company was founded in a moment of inspiration. Now we're enthusiastic about growing this business, and at the same time creating systems which will allow it to run smoothly and with high efficiency.
  • Pharmacy Adapting to New Healthcare Environment
    • We have three nuclear pharmacies in the New York Tri-State Area. We compete against Cardinal Health, General Electric and Covidian. All fortune 500 companies. No problem, as we LOVE what we do. We have been growing steadily since we opened. Our purpose is to provide the best service for patient ......
  • Concierge Agency Ready to Grow
    • Although I have not yet written a business plan, mission statement or "elevator speech"...my hard work is paying off. I am getting to the point where I need to take that next step - - I just want to be sure it isn't off the edge of a cliff!
  • Now That's A Position Of A Different Color
    • Without a doubt the most important marketing strategy a small business owner can employ is positioning. Now this term means many things to many people but for the sake of this article what I mean is this: finding and communicating your company´s unique point of difference in a way that ......
  • All Bloggers

Podcast

Related Topics
Tools

Sponsored Links

Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy

Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.

Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Sales and Marketing Solutions | Business Mailing Lists
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.