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Ad spending up in '05, '06; TNS expects stronger Q4 growth as advertisers gain...

By Maddox, Kate
Publication: B to B
Date: Monday, August 8 2005

Byline: KATE MADDOX

Ad spending is expected to grow at a moderate 3.4% rate this year over 2004, reaching a total of $145.3 billion, according to a forecast by TNS Media Intelligence.

For the first half of the year, ad spending grew an estimated 4.1%, with a 2.7% increase projected for the second half, according to TNS.

"While the projected 3.4% gain for 2005 is behind the 9.8% increase that was seen in 2004, we are encouraged to see the advertising industry continue to show growth,'' said Steven Fredericks, president-CEO of TNS Media Intelligence

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