- Television Advertising Pros and Cons
Television advertising can be great for business. But it doesn't come cheap and good ads aren't easy to create.
- WEB to set '06 AD-Spend Pace
TNS Media Intelligence Full-Year Forecast TNS Media Intelligence New York City www.tns-mi.com Advertising spending is expected to increase 4.9% through the end of the year, to $150.3 billion, including a projected 6% advance on English-language cable television, according to forecasts from TNS Media Intelligence. Spending on Spanish-language media, including Hispanic-targeted ......
- Advertising Forecasts Call for Mild Gains
With the holidays approaching, it’s time for advertising prognosticators to proclaim their sector forecasts for the new year. From what they’ve predicted so far, it looks like there will be some coal lumps in spending stockings during 2007, with growth expected to be lukewarm at best. And spending on TV ......
- Cable Spending to Jump in '07
Spending on network cable television ads is expected to nearly double the pace of overall media outlays in 2007, according to a full-year forecast from TNS Media Intelligence. Network-cable ad spending could improve 4.7% in 2007 over 2006 levels, TNS Media estimated, a rate that would lead the medium to ......
- Q1 U.S. Ad Spending Improved 2.4%
Domestic ad spending rose 2.4 percent to $20.3 billion in the first quarter of 2005 compared to the same period a year ago, according to data compiled by Nielsen Media Research. Spending increased in almost all reported media, led by Spanish-language TV, cable TV and magazines, Nielsen said. Network radio ......
- Ad Spending Strong in First Half
NEW YORK CITY—The U.S. advertising market exhibited strong growth in the first half of 2003, with ad expenditures reaching $61.6 billion, an increase of 6.8% compared to the first half of 2002, according to TNS Media Intelligence/CMR, a firm that tracks advertising expenditures. TNS Media Intelligence/CMR reports that print advertising ......
- Coen Cuts Ad Growth Forecast.
During his annual "mid-year" ad spending update, Robert Coen, senior vice president, director of forecasting at Universal McCann, cut his forecast for 2001 U.S. ad spending growth from 5.8 percent to 2.5 percent--the smallest increase in a decade. Coen said that the unexpectedly steep economic slowdown has driven many advertisers ......