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Beyond the Biz; AmEx gets exposure with 'Restaurant'.(Briefs)

Talk about product placement. If you've tuned into NBC's TV show "The Restaurant,'' you've undoubtedly noticed numerous references to the logo and products of American Express Co.'s OPEN: The Small Business Network. AmEx is a primary sponsor of the one-hour, so-called "unscripted drama'' about celebrity chef Rocco DiSpirito and his efforts to open a Manhattan restaurant. The sponsorship agreement includes TV and radio spots featuring DiSpirito, as well as an online forum for business owners, at www.openrocco.com. Sponsorship includes some less-than-subtle product integration into

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