2003 PROMO Magazine and Wearables Business logo apparel STUDY.

Byline: Brian Anderson

Your clients - the all-important end users whose purchases drive the promotional products industry - are buying T-shirts, golf shirts, and headwear far more than any other types of wearables, and nearly half are now buying women-specific company apparel, according to a recent joint survey conducted for PROMO Magazine and Wearables Business. The two magazines are owned by Primedia Business Magazines & Media, a division of Primedia Inc., the leading targeted media company in the United States, with positions in consumer and business-to-business mar