Burning Cash In Prime Time.(Industry Trend or Event)

THERE'S SOMETHING WRONG WITH THOSE WEB ADS ON TV, STARTING WITH THEIR VERY EXISTENCE

BY THE TIME YOU READ THIS WE'LL PROBABLY KNOW WHETHER THE past month's holiday frenzy of dot-com advertising in traditional media was successful or whether it was a remarkable waste of resources. I'm guessing the latter, and here's why. Broadcast has a set of tropes--or styles of presentation--that have evolved over the past 50 years or so that are useful for reaching a mass audience. For the most part, these involve linking the product or service being offered to some ideal version of