The New York Times Company Reports Ad Revenues andVolume for Its Newspaper Group for October and...

NEW YORK--(BUSINESS WIRE)--Nov. 17, 1999--

The New York Times Company reported continued growth in advertising revenues at each of its newspaper properties for October and the year to date. Total advertising revenue for its Newspaper Group rose 13.3% for October and 7.5% for the year to

Advertising revenue results were as follows:

- The New York Times

The New York Times's advertising revenue grew 17.8% for

October and 9.5% for the year to date. National advertising,

by far the largest category for The Times, increased in

October led by strong gains in technology products,

financial services, corporate, e-commerce and transportation

advertising. National advertising accounted for 64% of

full-run advertising revenues in October compared with 56%

last year. Classified advertising increased in the month on

growth in automotive advertising. Retail advertising, the

smallest ROP category, decreased in October due to softness

in department store advertising.

- The Boston Globe

The Boston Globe's advertising revenue increased 9.1% for

October and 3.7% for the year to date. Classified

advertising rose in October on solid growth in help-wanted

advertising, particularly in the professional help-wanted

segment. National advertising increased in the month with

the e-commerce and telecommunications categories showing the

largest gains. Included in national advertising was a

special finance section, Money Matters, which benefited bank

and financial services advertising. October retail

advertising declined primarily due to softness in off-price

apparel advertising.

- The Regional Newspaper Group

The Regional Newspaper Group's advertising revenue rose 3.8%

for October and 6.2% for the year to date. Classified

advertising increased in October on strength in employment

and auto advertising. Retail advertising declined in the

month largely due to local bank advertising, which was

particularly strong at our Florida newspapers last year.

National advertising rose in the month on growth in

telecommunications and automotive advertising. Legal

advertising increased due to the publication of delinquent

tax lists in our South Carolina newspaper.

The New York Times Company (NYSE: NYT) is a diversified media company including newspapers, magazines, television and radio stations, and electronic information and publishing. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

The Company, which had 1998 revenues of $2.9 billion, publishes The New York Times, The Boston Globe and 21 regional newspapers; publishes three magazines, including Golf Digest; and operates eight network-affiliated television stations and two New York City radio stations. The Company operates numerous Web sites, including nytimes.com, boston.com and winetoday.com as part of its Times Company Digital business unit. It also operates news, photo and graphics services as well as news and feature syndicates. The Company holds interests in one newsprint mill, one supercalendered paper mill and the International Herald Tribune S.A.S. -0-

                      THE NEW YORK TIMES COMPANY
                      1999 ADVERTISING REVENUES (a)
                       OCTOBER AND YEAR TO DATE

Newspaper Group
Total Advertising Revenues
(dollars in thousands)

                              October               Year to Date
                       --------------------   ------------------------
                        1999     % Change          1999    % Change
                        ----     --------          ----    --------
The New York Times     $135,660    +17.8         $964,346     +9.5
The Boston Globe         50,083     +9.1          389,751     +3.7
Regional Newspapers      36,792     +3.8          300,465     +6.2
                         ------                   -------
Total Newspaper Group  $222,535    +13.3       $1,654,562     +7.5
                       ========                ==========

(a) Advertising revenues are based on preliminary internal data, which
may be updated in subsequent reports. Advertising revenues include
revenues from Internet sites.

                      THE NEW YORK TIMES COMPANY
                       1999 ADVERTISING VOLUME1
                       OCTOBER AND YEAR TO DATE
The New York Times2
(inches in thousands)
                          October                     Year to Date
                        -------------------------------------------
                     1999 %Change  %of Total  1999  %Change  %of Total
                     ----   -------- --------  ----   ------  --------
Retail                58.1   -8.6      12.4    432.9  -3.2     12.8
National             189.1  +25.6      40.4  1,251.8  +9.4     37.1
Classified           104.7   +0.7      22.4    853.0  -1.5     25.3
                     -----             ----    -----           ----
Total ROP            351.9  +10.6      75.2  2,537.7  +3.3     75.2
                     -----             ----  -------           ----

Zoned                115.8  -12.4      24.8    838.6  -1.1     24.8
                     -----             ----    -----           ----
Total                467.7   +3.9     100.0  3,376.3  +2.2    100.0
                     =====            =====  =======          =====

Preprints           50,551  +38.7            339,108 +28.9
(copies in
thousands)


The Boston Globe
(inches in thousands)
                              October             Year to Date
                       -------------------------------------------
                     1999 %Change %of Total   1999  %Change  %of Total
                     ----  ------  --------   ----   ------   --------
Retail                63.5   -4.7     20.7     504.6  -4.4     20.2
National              82.8  +12.6     27.1     607.1  +3.7     24.3
Classified           135.5   -0.4     44.2   1,177.3  +0.7     47.1
                     -----            ----    -------          ----
Total ROP            281.8   +2.1     92.0   2,289.0  +0.3     91.6
                     -----            ----    -------          ----
Zoned                 24.6  -18.8      8.0     210.3  -8.4      8.4
                      ----             ---     -----            ---
Total                306.4    0.0    100.0   2,499.3  -0.5    100.0
                     =====           =====   =======          =====

Preprints           80,847   -3.0            639,610  +3.2
(copies in
thousands)


Regional Newspaper Group
(inches in thousands)
                               October            Year to Date
                         -------------------------------------------
                     1999 %Change %of Total   1999  %Change  %of Total
                     ----  ------ ---------   ----  -------   --------
Retail               756.8   -3.3     47.7   6,195.4  -3.8     45.7
National              31.2  +15.1      2.0     234.5  +9.7      1.7
Legal                 43.2  +16.4      2.7     405.9  -5.3      3.0
Classified           755.5   +3.9     47.6   6,711.7  +5.9     49.6
                     -----                      ----       -------
       ----
Total              1,586.7   +0.8    100.0  13,547.5  +1.0    100.0
                  =======            =====  ========          =====

Preprints          109,051   +2.3            899,993  +3.2
(copies in
thousands)

Please see next page for additional information

Notes:

1. Advertising volume is based on preliminary internal data, which

may be updated in subsequent reports and may not be indicative of

advertising revenues or operating profit.

2. The New York Times newspaper sells advertising by category. It

defines Retail, National and Classified as follows:

- Retail - Computer/Electronics-Retail, Department

Stores, Fashion/Jewelry-Retail, Fine Arts, Home

Furnishings Stores, Mass Market Stores and Restaurants

- National - American Fashion, Banking, Books, Consumer

Electronic Manufacturers, Corporate, Cosmetics, Direct

Response, E-Commerce, Education, Entertainment,

Financial Services, Healthcare/Pharmaceuticals, Home

Furnishing Manufacturers, Hotels, International

Fashion, Media, Package Goods, Technology Products,

Telecommunications and Transportation (travel)

- Classified - Automotive, Help Wanted and Real Estate

Zoned - The New York Times newspaper also offers advertisers

multiple zoned buying options primarily in its New York

metropolitan market. When Retail, National or Classified

advertising is purchased by zip code or by a defined

geographic area (such as Connecticut, Long Island,

Manhattan, New Jersey or Westchester) it is classified as

Zoned.

This press release may be downloaded from http://www.nytco.com