TNT and CNNfn.com Team for Launch of TNT's FirstOriginal Dramatic Series, BULL.

Business/Entertainment Editors & TV Writers

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ATLANTA--(BUSINESS WIRE)--Aug. 14, 2000

CNNfn.com "BULL Run on TNT" Contest Provides

Opportunity to Manage Fantasy Portfolio

CNN Moneyline's Willow Bay Provides 30-Second Wrap

Up of Day's Market Highlights During BULL

Turner Network Television (TNT) is teaming with CNNfn.com for a special online promotion surrounding the premiere of the network's first-ever Original dramatic series, BULL. The TNT and CNNfn.com alliance features CNNfn.com's online "Bull Run on TNT Portfolio Growth Contest."

"TNT's partnership with CNNfn.com will help put BULL in front of a vast audience of online users for whom we think this series will have special appeal," said Scot Safon, senior vice president of marketing for TNT. "We are delighted that BULL will receive tremendous Internet exposure via CNNfn.com."

"The `Bull Run on TNT' contest offers a unique opportunity for CNNfn.com users to manage a fictitious portfolio," said Allen Wastler, managing editor of CNNfn.com. "CNNfn.com's mix of the latest business and financial news can help users make more knowledgeable choices, whether for fiction or real life."

The CNNfn.com promotion launches Tuesday, August 14, the day of the BULL premiere on TNT Tuesday, August 15, with a special 8, 9 and 10 p.m. (ET/PT) run. New, original one-hour episodes of BULL are scheduled each Tuesday thereafter at 10 p.m. (ET/PT).

      Components of the TNT and CNNfn.com partnership are as follows:

 -- TNT will create 30-second contest spots to run on TNT and CNNfn
    with the CNNfn.com promotion. In addition, TNT's off-channel
    support, including print advertising in USA Today, TV Guide,
    US Weekly, Sunday TV supplements and major market newspapers will
    promote CNNfn.com.

 -- CNNfn.com's "Bull Run on TNT Portfolio Growth Contest," located at
    cnnfn.com/bull, tests users' portfolio management skills as they
    manage a fictitious $50,000 portfolio. Portfolios can be created
    and modified from August 15 to September 5. From September 5 to
    October 25, contest portfolios will move with the market. The two
    portfolios showing the most growth at the close of market on
    October 25 will win a grand prize trip for two to New York City
    and a tour of the New York Stock Exchange. Five second-place
    finishers will win a "New Economy Power Pack," which will include
    a Palm Pilot, a subscription to Fortune magazine and a leather
    portfolio case.

CNNfn also will partner with TNT to produce a weekly BULL report, a 30-second wrap-up of the day's market highlights by CNN Moneyline's Willow Bay that will air on TNT during the regular 10 p.m. airing and 12 a.m. encore of BULL. CNNfn will produce an additional BULL report for the following Monday night encore at 11 p.m.

BULL is the story of a team of investment bankers and traders who rock Wall Street when they break away from an established financial firm to start their own company. Their leader is the brilliant but eccentric grandson of the founder of their former company, who must betray his family heritage in order to stake a claim to his own life. His partners, each with a separate agenda, risk losing everything to join him in the new venture.

BULL is produced by Michael S. Chernuchin Productions in association with Warner Bros. Television. Series creator Michael S. Chernuchin (Law & Order, Brooklyn South) serves as executive producer and head writer. Eric Laneuville (I'll Fly Away, 413 Hope Street) and Ken Horton (The X-Files, Millennium) serve as executive producers. BULL features an ensemble cast including George Newbern (Father of the Bride, The Evening Star), Malik Yoba (New York Undercover, Copland), Stanley Tucci (Joe Gould's Secret), Alicia Coppola (Trinity), Elisabeth Rohm (Angel), Donald Moffat (Cookie's Fortune) and newcomers Christopher Wiehl and Ian Kahn.

CNNfn.com is one of the Internet's leading sources for business news, financial intelligence and free business services. CNNfn.com offers users breaking business, financial and market news and in-depth analysis of the U.S. and global economies, the technology industry and companies in the news. In addition, CNNfn.com's extensive financial intelligence and personal finance tools provide access to investment reports, portfolio management, industry research and company profiles. CNNfn.com is the online companion to CNNfn, the first network to launch simultaneously on television and the Web.

Turner Network Television, currently seen in 78.4 million homes, is Turner Broadcasting System, Inc.'s 24-hour, advertiser-supported service offering original motion pictures and miniseries; original series, non-fiction specials and live events; contemporary films from the world's largest film library, the combined Turner and Warner Bros. film libraries; exciting NBA and Wimbledon Tennis action; exclusive coverage of both the 2000 Winter and 2001 Goodwill Games; and popular television series.

Turner Broadcasting System, Inc., a subsidiary of Time Warner Inc., is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

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