iSolve.com Launches ''Business PopQuiz'' Integrated Campaign to Promote Its Web-wide...

Business Editors, High-Tech Writers

STAMFORD, Conn.--(BUSINESS WIRE)--May 17, 2000

iSolve.com(SM) today announced that it has launched an integrated national advertising and direct marketing campaign called "Business Pop Quiz(SM)" to promote its web-wide surplus asset

The objective of iSolve's integrated campaign is to build awareness of the company and its business-to-business solutions, which actively bring sellers of new and like-new surplus inventory and idle assets together with qualified buyers. In addition, iSolve offers a variety of settlement options including barter and cash-blended solutions.

"Almost every business has to deal with non-performing inventory due to overproduction, cancelled orders and mistakes on labels," says Barbara Cerf, Chief Marketing Officer at iSolve.com. "With this aggressive, yet light-hearted campaign, we intend to build brand awareness and to drive both buyers and sellers to our site. iSolve.com is the web's only B2B transaction site for surplus inventory and idle assets to offer cash and corporate barter solutions. We can help companies turn their surplus into services they need, like media advertising."

The television advertisements

Created by New York City-based Doremus Advertising, iSolve's television advertisements are targeted at business leaders who are looking for an effective way to reduce surplus inventory, manufacturing capacity and other idle assets, as well as potential buyers looking for new opportunities for their businesses. The ads feature a game-show host who unexpectedly pops in on business executives to ask them direct questions about what they are going to do with their company's surplus inventory. In the case of cancelled orders, overproduction and labeling mistakes, for example, the managers can: (A) "eat it," or (B) "sell it fast through iSolve.com."

iSolve's 30-second spots are airing on CNN during Money Line, Newsstand, Larry King Live and Ahead of the Curve, and on CNBC during Squawk Box, Power Lunch and Market Wrap. The spots also will air during the Preakness, David Letterman, Dateline and other key news programs.

About iSolve Incorporated

Headquartered in Stamford, Conn., iSolve facilitates successful e-commerce transactions for surplus inventory, idle capacity and excess assets throughout the world by offering financial and trade solutions utilizing blends of cash, barter and credits. iSolve helps customers buy, sell and barter surplus inventory and idle assets while providing them the opportunity to leverage the company's extensive vertical and merchant expertise in creating value from unproductive goods, and through its strategic partners, offers comprehensive services for end-to-end merchandising, settlement, logistics and distribution management. For more information about iSolve, call 877/476-5837, or visit its web site at www.iSolve.com.