Smart Circle International(TM) Launched as Leading Force in Direct Advertising Worldwide;...

PLANO, Texas -- Granton Marketing, the dominant force in direct advertising worldwide, today announces the renaming of its internationally-known marketing services to Smart Circle International(TM), and its consumer brand to The Smart Circle(TM). With a new name and expanded spectrum of distribution

"These changes signify the beginning of our expansion efforts as we believe the new name better encompasses the combination of great values we bring to the consumer and industry-leading services we provide to advertisers," said George Graffy, president of Smart Circle International. "We provide smart solutions to help companies drive sales by reaching consumers directly at home and at the office with exceptional values."

Through 2,000 full-time professional field representatives, Smart Circle International reaches more than 30 million customers each year to distribute discount certificates on popular products and services on behalf of advertisers. Company partners, which range from operator-owned restaurants to large corporations with thousands of locations, turn to Smart Circle International to increase sales. Smart Circle International promotions build traffic by increasing frequency, filling unused capacity during off-peak periods and prospecting brand new customers.

Their unique marketing model harnesses the power of "referral marketing" on behalf of its client partners through their expertise, community marketing network and education programs.

--Referral Marketing: Over the past 15 years, they have become experts in the development and execution of Referral Marketing Programs that generate positive word-of-mouth referrals within thousands of communities across North America;

--The Smart Circle(TM): They ensure that everyone's interests are perfectly aligned - their business partners, their members, their customers - to create and sustain a buzz about their advertisers' brands that spreads throughout the entire community;

--Education: Smart Circle International educates its members about the advertiser's business, how to promote it, and how to present it to the public.