Advice on Effective Marketing and Advertising Techniques
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Today's Must Read
John Jantsch
7 Reasons Why I Would Still Blog (Even If Nobody Noticed)
By  | Filed In: Sales & Marketing
Worried that nobody will read what you write? John Jantsch says it doesn't matter -- blogging offers more business benefits than just an adoring audience.
Blog Post
3 Advanced Email Marketing Techniques You’ve Never Heard Of
By  | Filed In: Email Marketing and Direct Marketing
Do your email or newsletter campaigns get less than stellar results, thanks to old techniques that have lost their effectiveness? Try these three advanced email techniques to give your campaigns a powerful kick.
Blog Post
Small Businesses Use Geosocial Apps to Attract, Engage Customers
By Kevin Morris |  Filed In: Internet, E-commerce & Social Media and Technology
Easy-to-use geosocial apps are helping companies generate word-of-mouth at little or no cost. Learn how to boost sales by putting your company on the map.
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John Jantsch
Strategic Partnerships: Ignite Your Network, Delight Your Customers
By  | Filed In: Blogs & Message Boards and Internet Social Networking
Here are seven keys to building a network of strategic partners that can benefit your small business and add real value for your customers.
Blog Post
billboard
Capture Value from Offline Advertising, Part 1: Creating the Ads
By Pierre DeBois |  Filed In: Marketing & Advertising
The most successful advertising campaigns combine offline and online ads to drive more sales. Learn how to get started with print ads, outdoor ads, and QR codes.
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The Advantage of Advertising in a Down Market
Filed In: Marketing & Advertising
Before you make the decision to scale back or cancel your advertising campaign altogether, consider the opportunities that come with the current gloomy market conditions.
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Checklist: Strategies for Effective Advertising
Filed In: Marketing & Advertising
The goal of advertising is to cost-effectively reach a large audience and attract customers. If done correctly, advertising can enhance the success of your business. Here are 10 advertising principles to pay attention...
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How to Create Buzz for Your Business
Filed In: Marketing & Advertising
Getting people to talk about, and talk up, your business is the kind of publicity money can’t buy.
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Integrating Sales and Marketing into Your Business Plan
Filed In: Marketing & Advertising
Before you can integrate sales and marketing into your business plan, you need to define the two terms.
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Free Publicity Is Advertising for Your Small Business
Filed In: Marketing & Advertising
Publicity can be an especially effective way to get the word out about your business, as long as you understand how it works.
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Checklist: Getting Out the Word About Your Business
Filed In: Marketing & Advertising
Here are some activities that can help you garner free advertising for your business.
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Why Communicating with Cliches Can Be a Bad idea
By  | Filed In: Blogs & Message Boards and Internet Social Networking
Everybody uses cliches in their writing. That doesn't mean using them is a good idea most of the time.
Blog Post
John Jantsch
7 Ways to Build a Marketing-Driven Company Culture
By  | Filed In: Market Segmentation and Market Research & Analysis
An exceptional customer experience depends upon your ability to create a marketing-driven culture. John Jantsch shows why it's so important and how to make it happen.
Blog Post
Product Placement Without Even Trying
By  | Filed In: Missouri, USA and Midwest USA
In some cases, it is an accidental mention that helps a product gain more momentum than any amount of advertising.
Blog Post
Staggering Mobile Email Growth Doesn't Dent Desktop Readership
By  | Filed In: Polls & Surveys and Reports, Reviews & Sections
New survey data sheds light on important trends in mobile email growth -- and the still-important role of desktop email usage.
Blog Post
Consider Sharing Your Greatest Mistakes
By  | Filed In: Entrepreneurship and Company Structures & Ownership
It’s less stressful to think about your successes, but mistakes and failures make for good news stories, too.
Blog Post
Never Make Big Promises
By  | Filed In: Blogs & Message Boards and Internet Social Networking
Okay, everyone, please repeat after me: We will never promise our clients that we can place op-eds or anything else.
Blog Post
Building a Brand One Story At a Time
By  | Filed In: Stringed Instruments and Musical Instruments
But this wasn’t someone namedropping. No, in Gale’s telling we were practically in the kitchen with her and Julia.
Blog Post
Collaboration: You Can Always Blame the Other Guy
By  | Filed In: Media & Telecommunications
Crafting good communications is a team effort -- at least if you know what's good for you.
Blog Post
Parenting and Proposal Parallels
By  | Filed In: Parenting and Families & Children
Oddly, through the princesses and tween singing sensations I see multiple basic, but true and positive business lessons that my girls are learning that can also apply to proposals. Here are a few...
Blog Post
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