A Foothold in a Highly Promising Market Niche, Transcontinental Printing Awarded Contract to...

MONTREAL--(BUSINESS WIRE)--Sept. 3, 1996--G.T.C. TRANSCONTINENTA (ME, TSE: GRT.A GRT.B GRT.PR.C GRT.WT ) Transcontinental Printing Inc., a subsidiary of G.T.C. Transcontinental Group Ltd. (GRT.A, GRT.B), is pleased to announce its Owen Sound Division has been awarded a six-year contract to print the

With the signing of this contract, Tele-Direct establishes itself solidly at the leading edge of the Yellow Pages(TM) industry by having its directories printed on heat-set presses. By moving to a heat-set printing process, Transcontinental and Tele-Direct will be in a position to produce a Yellow Pages(TM) which has higher quality and is better positioned to meet the changing needs of the directory advertiser.

In addition to printing all publications in heat-set, Tele- Direct and Transcontinental will be pioneering the use of Direct-to-Plate technology in the directory industry. This state- of-the-art technology using digital output streamlines the prepress process, accelerates throughput and provides superior reproductive quality.

The Owen Sound Division of Transcontinental Printing and Tele- Direct are thus pursuing a business relationship that will allow both companies to lead the Yellow Pages(TM) industry into the 21st century.

Transcontinental Printing Inc. is among the ten largest printing companies in North America with 26 prepress, printing and finishing plants, about 4,600 employees and revenues of $747.4 million in 1995. The company is a Canadian leader in most of its major products which include flyers and inserts, magazines, directories, catalogues, direct-marketing pieces, books, newspapers and specialty products.

CONTACT: Transcontinental Printing Inc.

Serge De Paoli, 514/337-8560