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AGC's value-added service.(Australian Guarantee Corp)(Brief Article)

AUSTRALIAN GUARANTEE Corporation, Westpac Banking Corp's wholly-owned finance company arm, has introduced a value-added customer segmentation service based on providing geographic location and demographic profile customer information to its channel partners.

AGC's customer segmentation strategy addresses the competitive marketplace in which it operates by identifying and mapping valuable customer information for its preferred third party providers, or "customer acquirers", including major retailers and motor dealers.

The geographic and demographic informatio

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