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The Box Music Network will sink up to $3 million in branding over the coming months.(Brief...

The Box Music Network will sink up to $3 million in branding over the coming months, according to Greg Willis, The Box senior vice president of affiliate sales and marketing. "Music You Control" will be the theme of the network's effort to differentiate itself from competitors MTV, VH1 and MuchMusic. It will capitalize on The Box's customized video packages for different demographics, similar to a request line. "We put a computer file server in the headend of every cable system, so the brand is the same, but we are putting a different music mix, de

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  • Top 10 Branding Mistakes
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    • Companies that create branding and identity are often difficult to distinguish from graphic design firms, but how they go about creating your brand may be much different. There are several important steps to select the right company to help you to brand your new business.
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    • Brand marketing and development are often a low priority for small or emerging businesses. Here are some reasons why you can't afford to ignore branding in the early phases of your company.
  • Learning Resources for Effective Branding
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    • An online business has a greater chance for success if those who buy its products and services recognize its brand. A recognizable brand also makes a business's site more attractive to potential advertisers and partners.
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  • Three Brand Identity Myths That Will Bring Your Business Down
    • Having a brand identity is extremely important to your business's success. However, many business owners have misconceptions about brand identities that can damage their businesses.

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  • Advice for Building Your Brand
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