Sizing up the markets of tomorrow; America will be an aging, multicultural society, says...

Sizing up the markets of tomorrow

Ithaca, N.Y. -- Today's market of baby boomers and yuppies is shifting quickly to an aging, multicultural market, noted Peter Francese, president, American Demographics, in a recent conference on the demographic outlook of today's market and tomorrow's trends.

Moreover, household formations are growing only 1.5 times as rapidly as population--a serious decrease from the 1970s. "The major consequence of such low overall growth is to intensify the search for the more rapidly growing consumer market segments," he notes. "The t