Using secondary sources of research.(Market Research for Your Export Operations, part 1)

Foreign market surveying can be undertaken efficiently and economically through the use of secondary research that is relevant to a company's operations. Secondary sources include government sources, international organizations, service organizations, trade associations, directories and newsletters, databases and other firms. The quality of a data source can be determined by knowing who collected the data, what the purpose of the original data collection was and how the data were collected.

A cost-effective means of surveying foreign markets is to use secondary research that is rel