Methodology

High Point— This exclusive consumer data originates from the responses of 31,505 households to a survey conducted in mid-December 2002 and January 2003.

Furniture/Today had National Family Opinion poll 50,000 U.S. households to find out about home furnishings shopping and purchasing patterns

The profile of the responding households closely matches the demographics of all U.S. households. That, coupled with the large sample size (and a response rate of 63%), means that the original data can be projected nationally with a margin of error of plus or minus less than 1%.

The original survey revealed that:

• 3.9% of U.S. households bought master bedroom furniture in 2002.

• 5.2% of U.S. households planned to buy master bedroom furniture in 2003.

• 2.7% of U.S. households bought youth bedroom furniture in 2002.

• 3.2% of U.S. households planned to buy youth bedroom furniture in 2003.

• 1.5% of U.S. households bought other adult bedroom furniture in 2002.

• 1.7% of U.S. households planned to buy other adult bedroom furniture in 2003.

In November 2003, Furniture/Today sent a follow-up survey to those households that purchased in 2002 or planned to purchase in 2003 master bedroom, youth bedroom and/or other adult bedroom furniture.

Responses were received from 905 consumer households, a 53% response rate. The demographic characteristics of the follow-up survey sample closely matches the demographics of home furnishings-buying households in the United States.

This means results can be projected nationally with a margin of error of plus or minus 3%.

The research was conducted by Furniture/Today's research department, led by Director of Market Research Kay Anderson and Senior Research Specialist Dana French.