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Wal-Mart makes toys a top holiday priority.(holiday business, marketing)

BENTONVILLE, Ark.--With the holiday season in full swing, merchandisers and marketers at Wal-Mart have been focusing a lot of attention on the toys category.

The retailer was one of the first to kick off the holiday toy-buying season, offering shoppers price cuts on hundreds of popular toys as far back as mid-October.

"We are making toys affordable to everyone with prices that are significantly lower than elsewhere," vice president and divisional merchandising manager Scott McCall said when the price reductions were announced. "Wal-Mart is helping families g

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