iGR Shows Seniors Want Simplicity and Functionality from Their Mobile Solutions.

AUSTIN, Texas -- Seniors over age 65 years say they are using the camera on their phones, are interested in medical applications and location-based services, but have concerns about the complexity and usability of current handset designs and cellular rate plans, according to a new survey by iGR.

* Seniors with a cellular phone - just over 50 percent of seniors fall into this category. The opportunity is to provide the specific services, features and handsets required, including medical-centric applications (such as the ability to schedule a doctor's appointment or talk directly to a nurse) and location-based services, such as emergency location applications.

* Those that do not have a phone but would like one - approximately 10 percent of seniors. There is an opportunity to increase the subscriber base by approximately 3.5 million subscribers and handsets in a relatively short time if the correct products and services are offered.

* Those that do not have a phone and do not want one. This group is difficult to convert and these seniors simply see no value in the current cellular services and devices. There is a significant resistance to new technologies and 'unnecessary gadgets'. This study indicates that the opportunity is to package location-based services with a simple device and then sell directly to the senior or to a family member, possibly as part of a family rate plan.

"This study shows that to further penetrate the seniors market, original handset designs and rate plans are required," says Iain Gillott, founder and president of iGR. "Handsets and services for seniors should not be so simple as to be featureless, but rather should include advanced features that are easy to use."

iGR's Seniors Market Opportunity Study, 2007 was conducted in July 2007. iGR conducted a survey of U.S. consumers aged 65 years and older. Both current cellular users and non users were included in the Web and telephone survey. The study identified the current barriers, potential and critical success factors for the senior market, interest in medical and LBS applications, and device and service requirements.

About iGR

iGR is a market research and strategy consultancy that conducts research on major wireless and mobile technology and business issues. www.iGR-Inc.com