How to Use Podcasting

By S. Housley

Although podcasting is new, it is well on its way to becoming a mainstream medium of communication. Podcasting, simply put, are audio files that are delivered via

RSS. Many people believe that podcasting is used solely for the distribution of music files, but nothing could be further from the truth. This emerging method of audio file distribution has opened an array of marketing and communication opportunities to businesses. Currently, most people who are familiar with podcasting are technically savvy; however, it is clear that podcasting will be more than a passing fad, as many businesses are adopting podcasting and employing it in unusual yet powerful ways. Podcasting can be used for talk shows, tutorials, music demos, educational training, stories, comedy clips, debates, and even foreign language tutorials.

While RSS has had the capacity to include audio files for a few years, only recently have entrepreneurs made the conceptual leap, taking advantage of the new power held within this communication medium. In reality, podcasters currently cover the gamut; some are professional broadcasters, while others are obvious amateurs.