Blog Prognostications for 2007

Some of the Fellows over at the Society for New Communications Research (SNCR) have made predictions about blogging in the year ahead. (BTW, I use the term "Fellows" as a proper noun, because it's some of SNCR's Research Fellows of which I speak.) One of those, Debbie Weil, had this to say...

"We´re unhooking from our computers and will be getting much more online info via our cell phones, PDAs, etc. Beware the marketer who doesn´t remember this and doesn´t format blog posts, etc. to be read on a cell phone or Treo!

The corporate blogosphere has gone multi-media. If you´re not including podcasts, embedded video and cool images with your blog, then you´re soooo 2005."

"This has been the year when RSS came into its own. The release of IE 7 with the reader built into the browser has finally made it really simple. Jupiter Research found that 30% of large companies are deploying RSS due to customer demand.

2007 will see an explosion of web content syndication with RSS and the sharing of content on social media sites. Already one in twenty web visits is to one of the top social media sites according to HitWise. And, these sites are driving traffic to search engines and verticals like travel and telecom.

Corporate communications professionals and PR agencies will have to wrap their wits around online PR and social media."