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Latest Posts

How to Profit from Your Blog Posts
October 31, 2008, 10:15 AM
How do you turn blog content into cash?

Cool Resource for Inexpensive PR
October 29, 2008, 10:10 AM
If you're looking for an inexpensive way to get exposure to a large list of media sources, check out a new site called PRfor25.com.

Do you have a poorly branded blog?
October 27, 2008, 8:25 AM
As The Blog Squad, we joke that we roam through the Blogosphere looking for great business blogs, and swoop down and do an extreme blog makeover whenever we see a boring blog.

4 Ways to Enhance Your Online Visibility
October 25, 2008, 11:20 AM
There's more than one way to gain massive online visibility. And we're not just talking about a website or a blog. That's just the start of what we call an "online visibility plan." I believe business owners and professionals who ...

What's your online visibility strategy?
October 23, 2008, 11:15 AM
Sooner or later, customers go online to find out more about your business and your reputation. What do they find when they search for your name, or your company? How visible are you? It’s no secret that successful business owners ...

Call to Action: How to Get Blog Readers to Act
October 20, 2008, 9:45 AM
When it comes to using calls to action on your business blog, we suggest you continuously throw them out there to your readers. Here are 5 ways to include calls to action in your posts. With business blogging, the call ...

The Challenge of Finding Blog Content
October 18, 2008, 9:45 AM
During our recent contest asking "what's your biggest blogging challenge?" several people mentioned their challenge with finding enough content to write about. This seems to be a bigger challenge with new bloggers who may not have developed "blog antennae" yet.

How the Heck Do You Get Blog Readers to Comment?
October 16, 2008, 9:40 AM
A couple of weeks ago, we ran a contest on The Blog Squad Fan Page on Facebook. We asked: What's Your Biggest Blogging Challenge? 30% of the respondents cited in one way or another that getting readers to comment was ...

A Marketing Lesson from Seth Godin
October 14, 2008, 9:40 AM
Seth Godin does it again. Here's a brilliant lesson from the master of permission marketing and author of Purple Cow.

Take the Lead in Your Life
October 12, 2008, 9:35 AM
So many people seem to be feeling anxiety about the current economic situation in the U.S. and around the world. So how do you move out of anxiety into confidence and a place of success despite what's going on around ...



Latest Comments in Your Project Partner posts

I know this article/review is getting a little old now. But I just wanted to say in the past year or so there have been some major improvments and enhancements to the Extreme Member platform.

We've added a huge library of video tutorials, online user manual, phone/email support and much more. If you're looking at starting a membership site or you've already got one and you're looking for a better system then we'd love to talk. All our contact details are on the site http://www.extrememember.com but feel free to call 407-745 1560 (USA) or 08-7200 1003 (Australia)

Cheers
Shane ...
By: Shane Goldberg on 6/19/09 at 9:54 AM
Extreme Member and Teaching Sells are a Match
As you were saying, the way in which the advertising firm approached this completely took the face and name off of the book and author. In so doing there's no personal touch at all to it, which leaves, as you said, the prospective customer scratching their head and deleting the message.

What I would have done is to first attach a quote from the work to the very top of the email, before saying who the email was from, or even why anyone should try and help with advertising for the book. A short passage that was either insightful or possibly even controversial would have sufficed.

Next, I would have introduced myself; said my hellos and then after wards state exactly what the book and this particular email was about, along with the Author and the title of the piece.

After establishing the baseline for interest it would then be pertinent to show a personal an vested interest in the book. Not the sales. Explain why you are advertising for the book. What makes it so special or profound. SELL the book on its merit and topic.

Lastly, and this is where I may get some disagreements, I would leave the reader of the email free to choose whether to follow the link to the web-page where the book is on sale, or not. The reader will ultimately have to decide anyways on their own, and aside from giving them the information needed to make a decision (Really all the pros for why you should OWN the book. Not just buy it.) the advertiser can't force the exposed to purchase the work.

That was actually a fun exercise (laughs). I hope you read this Miss Denise. I would like some feedback if you do. Thank you!

Sincerely,
Zachary ...
By: Zachary on 6/18/09 at 2:45 AM
Promoting a new book? Don't do this...
I WILL USE IT ...
By: Raghu on 3/22/09 at 10:47 PM
How the Heck Do You Get Blog Readers to Comment?
almost forgot ;-)

Juglo.com is the solution i use ...
By: Les Gordon on 11/2/08 at 10:05 AM
What's your online visibility strategy?
Denise you are so right,
Nobody can afford to neglect his online appearance, and every professional should be found in the search engines for his name. There are many solutions online, some let you promote yourself even for free.
By: Les Gordon on 11/2/08 at 10:03 AM
What's your online visibility strategy?

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