Search and Branding

There's another seminar coming up from SEMPO, the Search Engine Marketing Professionals Organization, called "Search and Branding - How Consumers are Discovering Brands Online.

Here's the lowdown from SEMPO:

In keeping with SEMPO's mission to increase awareness and promote the value of Search Engine Marketing, we are pleased to present the latest in an on-going series of informational webinars. Clients and prospects of SEMPO members are invited to take advantage of this exciting resource.

Search marketing has proven itself as perhaps the greatest direct response marketing tool of all time. Marketers are able to calculate their ROI (return on investment) in real time, and down to the penny. But what role does search play in the consumer awareness cycle when the majority of purchases happen in another channel? Or even after a period of two months of research?

Search and branding is a hot topic, and this presentation intends to explore the role search engines play in connecting consumers with brands. Tune in to learn how your search engine marketing campaign can soar to new levels by connecting with consumers earlier on in the buying cycle. And don't miss best practices to help marketers apply this knowledge to their campaigns and overcome many of the issues faced today.

While SEMPO members are welcome to attend the session, we encourage you to forward this invitation to the clients and prospects you feel would benefit from the information being presented. The webinar content is general and non-company specific, so this is a wonderful opportunity for everyone to gain information about Search Engine Marketing.

When: Thursday, May 25
Time: 12 PM EST (9 AM PST)
Where: Online web conference
How: Register online
Registration Deadline: Tuesday, May 23
Cost: Free
Who Should Attend: Executives, inhouse marketers, SEMPO clients and prospects

You can register online.