How Do I Prepare for a Trade Show? | Travel, Hospitality & Tourism > Meetings & Incentives Travel from AllBusiness.com

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How Do I Prepare for a Trade Show?

By AllBusiness Editorial, AllBusiness.com,

If you are going to exhibit at a trade show, make sure you sweat the details before you arrive.

Select the right people to staff your booth.
Conduct preshow meetings to identify goals and objectives.
Agree on guidelines for interacting with visitors and qualifying customers.
Place company literature and giveaways at the back of your booth so interested attendees will have to come inside to get them.

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