What Is the Right Way to Plan a Direct Mail Campaign?

Be smart: plan when to send your direct mail promotions.

Set up a calendar and adhere to it. If you can avoid mailing around the holidays, you should. Don't send two mailings to the same customer at the same time — even if the mailings are for completely different purposes.

If you need to send two mailings, alternate their schedule or combine the materials into a single mailing.