Target triggers development of self-contained drink kit.

Bar mixes traditionally come packaged in longneck glass bottles, but El Paso Chile has thrown out tradition with its new Cocktail Chemistry line. The company has placed its three mixes into a martini-shaker-shaped PET bottle that came at the request of Target, which specified plastic for the

package, not the glass El Paso uses in most of its product line. To seal the deal, El Paso turned to the Dallas office of Berlin Packaging (www.berlinpackaging) and the company's Chicago-based Studio One Eleven design shop (www.studio111design.com), which collaborated to conceive, design and source elements for the 750 ml bottle in just two weeks. Creative features include a custom overcap that functions as a jigger and a stock dual-flap closure from Weatherchem (www.weatherchem.com) that serves as an ice strainer and pour spout. Rimming sugars are sealed into the inner cavity of the overcap.