BMW Takes Satellite Tour To Herald 3-series Debut
Woodcliff Lake, N.J.—BMW will promote its new 3-series car via Sirius Satellite Radio. Launching March 26, Sirius will cover BMW's 44-day "3 Across America" tour, visiting such cities as San Francisco, Boston, Philadelphia and New Orleans. It concludes in Los Angeles on May 6, the date the car goes on
sale. Sirius will run tour vignettes on talk and entertainment channels.
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