Coke Marketer Fruit Shifts To Senior Advisor Role
Atlanta—Chuck Fruit, Coca-Cola's CMO for slightly more than a year, will become a senior advisor to the company on media, sports, and entertainment marketing and sponsorships, beginning in 2006. After the move, the CMO title will not be used. Last March, Mary Minnick was named director of marketing,
innovation and strategic growth, and Fruit began reporting to her instead of Coke CEO Neville Isdell. Since then, Fruit has been working on Coke's "Manifesto for Growth," an internal assessment of marketing and strategic planning. Before becoming CMO, Fruit was in charge of Coke media.
In addition, make sure to read these articles:
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- Marketing Reorg at Coca-Cola
- Mary Minnick.
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Chuck Fruit, who has been Coca-Cola's chief marketing officer for slightly more than a year, said he would become a senior advisor to the company ......
Coca-Cola said it is reorganizing its marketing department to report to newly appointed COO Muhtar Kent. As such, Mary Minnick, who is leaving at the ......
The Coca-Cola Co.'s marketing and innovation chief, who was a candidate to fill the beverage giant's No. 2 position but was passed over, is leaving ......
Atlanta—There have been airline miles, Marlboro miles and now there are Coke miles—or more specifically, My Coke Rewards points.
PepsiCo's Gatorade said it reached an out-of-court settlement with Coca-Cola late yesterday over a disputed commercial for Coke's Powerade Option sports drink. Terms of the ......
Coca-Cola today said Randy Ransom, the svp who headed up marketing on full-calorie, trademark Coke brands, is leaving the company after a decade. Katie Bayne, ......
One of the world's biggest marketers, Coca-Cola, seemingly missed the boat during the past couple of years when it avoided the explosive growth of movie ......
Coca-Cola will spend an estimated $3.5 million for several spots on the Super Bowl pre-game show for its new energy drink brands Vault and Full ......
AKQA was named lead interactive creative agency for Coca-Cola, the client said. The San Francisco independent agency will lead Coke's roster of global and local ......
It may come as a surprise given Coke's tepid reaction to a recent viral video starring its product, but the soft-drink giant is overhauling its ......
Coke is the beverage of choice until the year 2008 at MetraPark in Billings, Mont. The 175-acre fairgrounds and arena has extended its 10-year beverage ......
StrawberryFrog has won advertising duties for Coke Light, Europe's version of Diet Coke, in Germany, a representative for Coca-Cola Co. confirmed today. StrawberryFrog is charged ......
A new report claims there could be "a huge shift in how the Coke system works." ......
Roughly 500 fourth- and fifth-graders watching a battle re- enactment near a Chalmette refinery Jan. 12 were exposed to low levels of petroleum coke dust, ......
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