Strebel To Head Wyndham,
Thomas Named Cendant CMO
Parsippany, N.J.—Cendant appointed 23-year hotel veteran Peter Strebel as president of its recently acquired Wyndham unit. Strebel directed Cendant's launch of its TripRewards loyalty program and company Web site revamp. Succeeding him as hotel
group evp/CMO is Jean Thomas, a former Nabisco and Kraft exec who was svp-marketing of Cendant's travel content division, where she coordinated loyalty, cross marketing initiatives and business development. Cendant units also include Days Inn, Ramada, Howard Johnson, Avis, Budget and Orbitz.
Parsippany, N.J.—Cendant appointed 23-year hotel veteran Peter Strebel as president of its recently acquired Wyndham unit. Strebel directed Cendant's launch of its TripRewards loyalty program and company Web site revamp. Succeeding him as hotel
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