| 
| Free Newsletters
| Free Newsletters Letter: Tackling the Truth In Levitra's Ads
We take exception to your recent report suggesting Mike Ditka will no longer be associated with Levitra. This reporting is simply wrong.
Over the last year, Coach Ditka has been an eloquent and effective spokesman for Levitra and men's health. We're proud to be associated
with such an outstanding leader and to have successfully raised greater awareness of the need for men to pay better attention to their health. Whether through his efforts as a spokesman for the NFL's Tackling Men's Health campaign or his frank talk about erectile dysfunction (ED), Coach Ditka has been a credible and compelling voice–and one we don't intend to lose. We plan to continue to work closely with the coach to help improve the lives of millions of American men with ED.
Lara Crissey, mgr-media relations
Bayer Pharmaceuticals, W. Haven, Conn.
Michael Fleming, dir-prod. comm.
GlaxoSmithKline, Philadelphia
BW reporter Christine Bittar replies: While Ditka's comments should have been attributed to outside sources, the point remains that he will not appear in Levitra's new ads.
Over the last year, Coach Ditka has been an eloquent and effective spokesman for Levitra and men's health. We're proud to be associated
Lara Crissey, mgr-media relations
Bayer Pharmaceuticals, W. Haven, Conn.
Michael Fleming, dir-prod. comm.
GlaxoSmithKline, Philadelphia
BW reporter Christine Bittar replies: While Ditka's comments should have been attributed to outside sources, the point remains that he will not appear in Levitra's new ads.
In addition, make sure to read these articles:
- Vardenafil Study Shows Positive Results in Erectile Function for Men With Diabetes.
- Drexel Names James 'Bruiser' Flint to Head Men's Basketball Post; Former UMass Head Coach...
- Turtle Wax Clears the Air
- Marshall Media to Acquire Kuntz Manufacturing.
- Meta: Faux Pas . . .
- Q+A: Robinson Sniffs New Opportunities for Lauren
- Q+A: With Henkel Deal Done, Dial Awash In Fresh Plans
- Prilosec's Little OTC Pill Paints CVS Stores Purple
- Keep one hand in the game
- Family support at work
- CEONEX Announces Quantemo, First Scientific Approach to Quantifying Web Audiences'...
- Scottish Debt Collection in Don Valley
- Real Money: Advertising Activity In The Media Marketplace
- Commentary
- PTC Unites Pharmaceutical Technology Stakeholders Across the Entire Enterprise.
Health & Medical Editors/Writers PHILADELPHIA--(BW HealthWire)--June 25, 2001 First Phase III Data Show 72 Percent Response Rate in Men With Diabetes, A Difficult-to-Treat Population The ......
Sports Editors/Basketball Writers & Columnists PHILADELPHIA--(BW SportsWire)--April 4, 2001 Former University of Massachusetts head coach James "Bruiser" Flint has been named head men's basketball coach ......
Turtle Wax plans to launch its Odor-X deodorizer and odor eliminator with a $1-3 million campaign from Lois/EJL ......
BURBANK, Calif. -- Marshall Media Inc. (MMI), a privately held media company, will acquire the assets and facilities of Kuntz Manufacturing Co. Inc. in exchange ......
As attractive as they are, sometimes Nicole Kidman should just keep her lips sealed. The star made a typically regal red carpet appearance at this ......
When Andrea Robinson came on board as president to run Ralph Lauren's fragrance business in 1997, its women's portfolio consisted only of a couple weak ......
When Herb Baum took over as CEO of the Dial Corp. in the fall of 2000, following stints at Hasbro, Quaker State and Campbell Soup, ......
By christine bittar ......
IMAGE PHOTOGRAPH 1 "The printing companies with a competitive edge are the ones that pay attention, learn about the capabilities of each new technology, and ......
HEADNOTE Lynch Mason DipCOT SROT and Michael Fleming, director of personnel, Oxford Radcliffe Hospitals NHS Trust, report on the development of the Roosevelt Centre, a ......
NORTH ADAMS, Mass. -- CEONEX, provider of interactive solutions and Internet development services, today announced Quantemo (www.Quantemo.com), a revolutionary usability lab for measuring emotional reactions ......
IMAGE PHOTOGRAPH 1 (L to R) Michael Fleming and Calum Jones IMAGE PHOTOGRAPH 2 (L to R) John Dalton, Michael Fleming Calum Jones and Graham ......
Pepsione ......
This thought-provoking paper by Michael Fleming raises several interesting issues in light of my experience, and makes an effort to establish some empirical regularities relating ......
PHILADELPHIA -- Pharmaceutical Technology Congress: --The Only Event to feature how pharma and biotech manages information and implements technology/IT strategy across the value chain --March ......
Email
Digg It
del.icio.us
Related Resources
Press Releases
- Vardenafil Study Shows Positive Results in Erectile Function for Men With Diabetes.
- Drexel Names James 'Bruiser' Flint to Head Men's Basketball Post; Former UMass Head Coach to Guide Dragon Program Into Colonial Athletic Association.
- GENRE Magazine Appoints New Editorial Team; Head Office Moves from Los Angeles's Hollywood Boulevard to New York's Empire State Building.
Business Resources
Sponsored Links
Site Map | Contact Us | FAQs | About Us | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy
Media Kit
Copyright © 1999 - 2009 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.
© Copyright 2004 Nielsen Business Media, Inc. All rights reserved.
You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.
Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Sales and Marketing Solutions | Business Mailing Lists | Company Profiles
Online Business Database | Online Business Information | Sales and Marketing Solutions | Business Mailing Lists | Company Profiles
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.
AllBusiness.com, its parent company D&B, and its affiliates.
