Sharapova Aces Sweet DealWith Gatorade, Tropicana | Brandweek | Professional Journal archives from AllBusiness.com

Recommends

Top 25 Franchise Opportunities for 2012
Looking for the right franchise to buy? These 25 solid companies made the top of our annual AllStars list.
Business Lessons from Lady Gaga
10 tips on how to apply the pop star's impressive business wisdom to your own small business.
Maximize Your Holiday Sales
Learn six simple marketing tactics to get your small business noticed by seasonal shoppers.

Source

Publication: Brandweek

Monday, January 8 2007

Industry & Topics

Content

Sharapova Aces Sweet DealWith Gatorade, Tropicana

Monday, January 8 2007

Published on AllBusiness.com

Purchase, N.Y.—Tennis star Maria Sharapova signed a multiyear deal with PepsiCo to represent Gator- ade and Trop-icana in up- coming campaigns. Analysts put the deal at $1 million per year. The tour pro now earns an estimated $30 million annually via alliances with Prince, Canon, Colgate, Nike, Tag Heuer and Land Rover. "Not only is Maria Sharapova one of the world's best athletes, but she exemplifies a healthy lifestyle both on and off the court," said PepsiCo svp Ron Coughlin. Agent Max Eisenbud at IMG, Cleveland, handles.

AllBusiness Slideshows

10 Ways to Win Back an Unhappy Customer

Want to turn around a bad customer experience? Start with these 10 ideas, and watch your business reputation -- and your profits -- start to soar.
Top 10 Small Business Predictions for 2012

Check out our 10 surefire small business predictions for 2012. From the next president to foreign trade, we tell you how it's going to go. Maybe. Hopefully.
Eight Tips to Prevent Employee Theft and Fraud

Small business owners can help protect their businesses from employee theft and fraud with the following eight tips.
Twelve Tips for Writing Better Marketing Brochures

We present a dozen tips on how to produce punchy marketing collateral that will support your online marketing efforts and increase your sales.

New On AllBusiness

Working Backwards to Create a Great Customer Experience

Want to turn your customers into committed partners? John Jantsch explains how.
10 Inspiring Small Business Office Views

These 10 business owners enjoy awesome views the rest of us can only dream of.
Your Credit Score: You Ain't Seen Nothin' Yet

The emerging "super credit score" and what it means for your ability to borrow.
Consumer Electronics Show Means Business

There's no such thing as "consumer" electronics anymore, reports Harry McCracken from CES 2012.

Find Pre-Screened Suppliers. VoIP, Web Designers, Credir Card Processing, Online Marketing, Telemarketing, Payroll Services

Source

RELATED

Content

AllBusiness Slideshows

New On AllBusiness

Newsletters

The AllBusiness Weekly

Franchise Insight