Small Business Resources, Business Advice and Forms from AllBusiness.com
Finance Resource Center   Businesses for Sale   B2B Leads   Tax Season Resource Center   Thriving in Tough Times   Trade Magazines
 

Featured Videos

Dove 'Real Beauty' EffortSnares Grand Effie Award

New York—Unilever's Dove "Real Beauty" campaign, via Ogilvy & Mather, Chicago, won the Grand Effie last week at the 38th annual Effie Awards show. The integrated effort (TV, print, Web, outdoor, pr) featured images of full-bodied women rather than typically thin models. Other Grand Effie finalists:

DDB New York's "Bathroom Moments" for Georgia-Pacific's Angel Soft; Leo Burnett Detroit's "Apprentice" for the Pontiac Solstice launch; BBDO Atlanta and New York's "Raising the Bar" for Cingular Wireless; Fallon Minneapolis' "Showerhead" ads for Holiday Inn Express; and Cramer-Krasselt Chicago's "Working With Monkeys" for CareerBuilder.com. Judges this year awarded 112 gold, silver and bronze Effies in more than 50 categories. Agency Leo Burnett won the most Effies (16) and the most golds (six).

In addition, make sure to read these articles:

  • EFFIE Awards(R) Announce 2006 Winners for...
    • NEW YORK -- For the First Time, Grand EFFIE to be Determined by a Panel of Judges Chaired by Ty Montague on the Day ......
  • Dove's ''The Campaign for...
    • NEW YORK -- Ogilvy & Mather Chicago's campaign for Unilever's Dove brand, "The Campaign for Real Beauty" was awarded the Grand EFFIE last night ......
  • Apple's "Get a Mac" Named Most Successful...
    • Apple's "Get a Mac" campaign, created by Media Arts Lab\TBWA was awarded the Grand Effie at the 39th Annual Effie Awards. The Effie Awards honor ......
  • Apple, Chiat Just Grand At NYAMA Effie Awards
    • New York—Apple Computer, for its iconic iPod "Silhouettes" campaign, and agency TBWA\Chiat\Day, last week were awarded the Grand Effie by the New York American Marketing ......
  • Effies Go Green
    • BOSTON The current mania for green marketing has reached the Effie Awards, with the annual competition introducing a prize honoring effective eco-marketing campaigns. Sponsored by ......
  • Scoring, Suspense Are New at Effies
    • Leo Burnett and OMD will be the top Effie Award winners this year with 16 and 17 trophies, respectively. In a dramatic twist, however, the ......
  • Effie Awards Survey Reports: Next Year's Most...
    • "A Consumer Or Someone Else You've Never Heard Of" was a Close Second NEW YORK -- As the 2007 advertising award show season wraps up, ......
  • Grand Effie Goes to TBWA\C\D
    • TBWA\Chiat\Day won the grand Effie at the 2005 New York American Marketing Association's Effie Awards on Tuesday, for its Apple iPod "Silhouette" campaign.
  • Creative Briefs
    • TBWA\C\D Gets Grand Effie Take Two for DDB at Radio Mercury N.Y. Festivals Go Global ......
  • 'Truth' Shares Grand Effie Award
    • Crispin Porter + Bogusky and Arnold won a Grand Effie for the American Legacy "Truth" campaign at the New York American Marketing Association's 2003 Effie ......
  • 'Austin,' 'Truth' Share Grand Effie
    • Two campaigns tied for the Grand Effie at the New York American Marketing Association's 2003 Effie Awards 35th anniversary gala on Wednesday night.
  • Tbwa Chiat/Day Ready For Effie
    • BWA Chiat/Day president and chief executive officer Bob Kuperman will discuss how the agency's Venice, Calif., office came up with the "U R Not e" ......
  • RPMC Expands Regional Sales Force, Names...
    • CALABASAS, Calif. -- RPMC (www.rpmc.com), the "Excitement Agency," today announced the expansion of its national sales force, with the appointment of two seasoned sales ......
  • Delta Air Lines Announces Expanded Service to...
    • Business & Travel Editors ORANJESTAD, Aruba--(BUSINESS WIRE)--Sept. 17, 2002 Visitors to Aruba now have more options to choose from when flying to the island. Aruba ......
  • Arnold Shares Grand Effie
    • The American Legacy Foundation's "Truth" campaign from Arnold and Crispin Porter + Bogusky shared the Grand Effie at the New York American Marketing Association's 2003 ......
T T T
art_print_gray Print art_email Email 16x16-digg-guy  Digg It delicious-small  del.icio.us

Related Resources

icon - press release

Press Releases

Premium Content

Business Resources

Sponsored Links

Site Map | Contact Us | FAQs | About Home | RSS Directory | Newsletters | Disclosure Policy | Media Kit

Copyright © 1999 - 2010 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.

Copyright 2006 Nielsen Business Media, Inc. All rights reserved.

© Brandweek 2010

© Copyright 2009 Nielsen Business Media, Inc. All rights reserved.
You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.

Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report?
Online Business Database | Online Business Information | Sales and Marketing Solutions | Business Mailing Lists | Company Profiles
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.