Branding

“The damage is done. Get out in FRONT of your story. Instead of steering the story, Toyota is just reacting wildly like their cars."--Amy Power, Power Public Relations, LLC

Is the addition of a new product or service a smart way for franchisors to improve sagging sales or does it risk spreading the brand too thin?

Trust Agents by Chris Brogan and Julien Smith: Revisited.

Paying too much attention to what your competition is doing can handicap your business.

Too many business owners never reach their business goals because they are following the wrong map. They know what they want, but they don’t know how to get there. I created the Level...

A franchisee shares four hard-won lessons about the realities of running a franchise.

Here is a list of marketing terms to help you navigate what's new and what's not.

Entrepreneurs and Small Biz Owners gather in Miami for ideas and insights for navigating this new economy.

Is it really a wonder that 2010 is being hailed as the year of the app?

In other instances, it's an inherent fact once the neighborhood joint goes multi-unit, the suits- even if they are still dressed like environmentalists - push the numbers, implement systems, and leave the passion...

Several of the mothers in our Year in the Life series started new companies over the past year. Amy Goldsmith created a line of food products; Kimmy Cavallo, along with partner Heather Ramirez,...

"Actually, the more personality they have and the more opinionated they are, the better – it makes for stickier, more compelling reviews and a readers that are more likely to engage and take...

Working mother Kristen Brown lost her husband, Todd, unexpectedly to a heart attack. He was only thirty years old and had no symptoms. Kristen has since left corporate America to start two companies.

You may want to register more than a domain name when you engage in online commerce.

Should you let your salespeople promote themselves instead of the company? Yep--then work to keep them and their business....

Personal credibility and crediworthiness can impact the success of your small business start-up. It's a reality of life....

Marketing is now the engine of this conversation-driven world, and to make the best of it, you need a skilled driver.

Tempted to design your own logo? Read this blog first!

Thinking about buying a franchise that’s not well-known in your area? Here’s what to consider.