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Branding

Today's Must Read
Brand
While branding with images may seem easy at first glance, it's a lot more complex than you might imagine. We consider some of the most important aspects of a successful brand image.
Experts
Brand-Management
To be successful online and in networking, you must take control of your personal brand. That's where personal branding coaches come in.
Experts
Brand
Personal branding has many of the same goals as business branding, but, as an individual, you will use different tactics. Here are five personal branding tips for new entrepreneurs.
Experts
emotional targeting
In the world of branding, consumers expect to be charmed, and astute brands pull on the emotional strings of consumers to make a sale.
Experts
woman-tongue
Filed In: Sales & Marketing
While it might not seem like the Queen of Twerk could teach you anything about running your business, I encourage you to dig deeper and find the lessons.
Experts
goldilocks
Filed In: Sales & Marketing
Why entrepreneurs and CEOs need a personal branding coach -- or Goldilocks -- to help them find happy endings to their stories.
Experts
motivation
Filed In: Staffing & HR
Social scientists have studied how we run our businesses and have uncovered a surprising fact: Employee incentives don’t work. Beth Kuhel of Personal Branding Blog investigates what does.
Experts
apple logo
Filed In: Sales & Marketing
What branding lessons can your small business learn from Apple's powerful brand? Here are 4 takeaways to transform your marketing message.
Experts
story telling and Marketing
Filed In: Sales & Marketing
One of the most powerful and influential methods of communication in human history, storytelling has recently become the focus of business and marketing strategies.
Experts
Alphabets
Filed In: Sales & Marketing
Rather than choosing a brand name that sounds cool, it's important to consider the name from all angles. You might think one thing about your brand, but the public might see it differently.
Experts
gifts
Filed In: Sales & Marketing
With the holidays fast approaching, are you branding appropriately to benefit the most from this marvelous -- and profitable -- time of year?
Experts
personal lending
Filed In: Sales & Marketing
Every time you tweet, post, comment or upload anything on the Internet, your actions affect your personal brand. Here are common branding errors business owners make and how to avoid (or correct) them.
Experts
bar code
Want to turn your personal brand into a powerful part of your digital marketing strategy? Spend time studying the habits of industry leaders -- and take some lessons from three influential women.
Experts
marathon
Filed In: Sales & Marketing
Creating an online brand isn't a sprint -- you have to think about it as a branding marathon. Here are six tips to get you started with training.
Experts
You will need to plan your marketing campaign well in advance of your busy season or seasons.
article
What do you see from your desk? These 10 business owners enjoy awesome office views that should inspire you to build your business into the kind of place where you want to spend...
slideshow
By Karen Leland |  Filed In: Advertising, Marketing & PR and Sales & Marketing
As e-books hit the mainstream, more businesses are using them to put a fresh new spin on their traditional marketing and customer service strategies.
article
Young Entrepreneur Council
Members of the Young Entrepreneur Council share trends in technology that they will be watching in the new year.
Blog Post
Brad_Shorr156px
Many small businesses view branding as something that only big corporations need to worry about. Nothing could be further from the truth.
Blog Post
Nick_Armstrong156px
All it takes is one good story to sell a client. But that's one story more than many small-business owners have to tell.
Blog Post

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Business Glossary

Definitions for: family branding
family branding

marketing strategy where the same brand name is given to a number of products in order to encourage recognition. It eases the introduction of new products, increases market acceptance, and lowers marketing costs.

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