Branding

As e-books hit the mainstream, more businesses are using them to put a fresh new spin on their traditional marketing and customer service strategies.

Members of the Young Entrepreneur Council share trends in technology that they will be watching in the new year.

Many small businesses view branding as something that only big corporations need to worry about. Nothing could be further from the truth.

All it takes is one good story to sell a client. But that's one story more than many small-business owners have to tell.

Check out our 10 surefire small business predictions for 2012. From the next president to foreign trade, we tell you how it's going to go. Maybe. Hopefully.

Faced with limited marketing budgets and stiff competition, some companies are turning to unusual ad campaigns to gain an advantage.

Want to combine business with pleasure this holiday season? Follow these tax-savvy tips to delight yourself, your employees, your customers, AND your accountant.

Angel investors can bring more then just money to a startup business. They can bring experience, contacts, wisdom, and in some cases even customers!

Personal branding isn't just for celebrities. Author and consultant Nick Nanton explains how to build your own brand -- without spending a fortune.

While a brand is completely intangible, it can be your franchise's most valuable asset. Franchisors and franchisees should follow these steps to protect it.

Big businesses don't like the idea of a new system for creating top-level Internet domain names. Small businesses shouldn't like it, either.

John Jantsch takes a closer look at Google's long-anticipated business-branding support -- and sees a lot of room for improvement.

Business cards have been around for centuries, and many of us think of them as old-fashioned. But they're still a key part of your business image.

No matter how much you invest in social media, all roads still lead to a single marketing destination: Your company's website.

Measuring results can be the hardest part of a digital marketing program. Here's how to set up a system that will track and measure the things you need to know.

You already know that social media is the hot new venue for small business marketing and market research, customer support, and even branding. But do you know how to maintain a consistent message...

Do you have an idea nobody believes in? Take inspiration from these entrepreneurs who flouted conventional wisdom to make their startup dreams come true.

A new profile layout is just one of several major new Facebook features. Here's a rundown of what has changed and why it matters to business users.

Running a business from home requires discipline, organization, and a special mind-set. Here, business owners who've mastered it share their secrets.