Online Branding for Your Small Business

On the other hand, Amazon and Yahoo have developed brands that, for the most part, only exist online. Dotcoms need to carefully execute their brands and remember that there are more restrictions

Your logo is a visual cornerstone of a company's brand. Your company's identity is visually expressed through its logo, which, along your company's name, is one of the main things that makes your business memorable. Think of eBay, Google, and Yahoo. Each one of these companies has a distinctive logo that a large percentage of people would be able to describe without seeing.

Your domain name is also an essential part of your branding efforts. Unfortunately, it's becoming increasingly difficult for companies to find available domain names. While a URL certainly has to be unique and easy to remember, it doesn't necessarily have to relate to what you sell in order to be successful. How does the name "Amazon" relate to books and other products? Or "Google" to a search engine? These are successful names and brands, but it's a stretch to say they have anything to do with the companies' offerings.