Tourism ad, public relations account.

The British Virgin Islands (BVI) Tourist Board said Sept. 27 it has awarded The Zimmerman Agency its advertising, public relations and interactive marketing contract:

The Caribbean tourism account attracted interest from more than 22 invited firms with eight agency consortiums making

final presentations. "The Zimmerman Agency was selected based on its integrated creative strategy to bring 'Nature's Little Secrets' to life," said the BVI Tourist Board Chairman, Russell Harrigan. "The agency has captured the essence of the destination and embraced our internal industry with a passionate approach which is providing us the confidence to know this is a perfect partnership." The new creative campaign is being launched in New York and the BVI in November with print and broadcast buys to appear simultaneously, said Curtis Zimmerman, partner, The Zimmerman Agency;

The previous agency was Young & Rubicam. Other finalists for The British Virgin Islands account included M&C Saatchi New York, Della Femina Rothschild Jeary and Warren Kremer Paino. The Zimmerman Agency is an Omnicom Group company and is aligned with Zimmerman Partners in Fort Lauderdale, Fla.