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Bloody Bookmark Found in Entertainment Weekly

Tuesday, November 14 2006

Hoping to convey that writers and literary types would find the new "Murder by the Book" series from CourtTV entrancing, a bloody bookmark was placed in the pages of Entertainment Weekly.

This smart integration was part of a campaign that makes bloody trendy. The most interesting part was the Mystery Whisperers.


To further creep people out, the network experimented with some new technology tentatively dubbed the "Mystery Whisperer." According to Gaboriau, an audio beam is hidden on a poster that promotes the series. Once a person trips the beam, that person, and that person alone, will hear someone talking to them. "Hey you. Don´t turn around. Do you ever think about murder"?¦" begins the voice.

"Mystery Whisperers" have been placed in bookstores and cafes and are coming soon to the Time Warner Center.

In addition, make sure to read these articles:

  • Times
  • Thomas Keller (inset) of French Laundry fame presides over the kitchen at Per Se (above), part of the swank "restaurant collection" in NYC's Time Warner ......
  • CNN launches New York studio tour
  • NEW YORK -- Attendees and flat screen TVs were both in abundance Wednesday at the Inside CNN grand opening gala at Time Warner Center in ......
  • AREW Winter Networking Reception.
  • Jan. 25--The Association of Real Estate Women will kick off the new year with a Winter Networking Reception from 6:00 p.m.--8:00 p.m. at Stone Rose ......
  • Cartoon Previews Andre's 3000
  • Singer/songwriter Andre Benjamin brought some "class" to Cartoon Network's recent upfront presentation in New York, held at Café Gray in the Time Warner Center, when ......
  • A&E sign set to be replaced.
  • As many who frequent Columbus Circle may have already noticed, the A&E Biography sign, which was perched on the roof of Joe Moinian's 1717 Broadway, ......
  • AREW Winter Networking Reception.
  • Jan. 25--The Association of Real Estate Women will kick off the new year with a Winter Networking Reception from 6:00 p.m.--8:00 p.m. at Stone Rose ......
  • CRG closes on $28m loan for midtown hotel.
  • CRG Realty Capital announced the closing of a $28 million renovation loan for the Six Columbus Hotel in midtown Manhattan. The financing, provided by Goldman ......
  • Carat's Verklin Sees Shift in Media Dollars
  • David Verklin, CEO of Aegis Group's Carat Americas, told an Advertising Week crowd at the Time Warner Center here today that he believes advertisers will ......
  • Carat's Verklin Eyes Shift in Media Dollars
  • David Verklin, CEO of Aegis Group's Carat Americas, told an Advertising Week crowd at the Time Warner Center in New York today that he believes ......
  • Stritch Shines, Loosier's Loose, and MAC Meets
  • -- about whom I wrote at length in the spring when she appeared at the Time Warner Center's Allen Room -- has opened her act....
  • Mediaelite: Quicktakes
  • Not everyone gets a fireworks display in their honor when they start a new job.
  • Stone-Levy closes on sale of Time Warner...
  • Stone-Levy LLC closed on the sale this month of the 476-room, full-service Warner Center Marriott in Woodland Hills, California, on behalf of a pension fund ......
  • Midtown is streets ahead.
  • The 34th Street Partnership won the Urban Land Institute's 2005 "Award for Excellence" for its innovative streetscape program in April. The Partnership was one of ......
  • Entertainment Weekly Tunes Up Grammy Events
  • New York—Entertainment Weekly will bask in the glow of this week's Grammy awards with several live music events and industry gatherings featuring Grammy nominees.
  • Home Entertain Ment: All In One
  • he Time Warner Center at Columbus Circle in Manhattan houses some of the world's finest retail brands, from Coach and Williams-Sonoma to Whole Foods Market ......

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