Peer Review: the Players - alt.direct.channel

As director of e-commerce integration and web development, Dixon has led Insight's Internet charge since the fall of 1994. The web site, launched in March 1995, is responsible for approximately 5 percent of Insight's sales.
Dixon holds degrees from the University of Kansas in both journalism and business, an MBA from the University of Missouri-Kansas City and a law degree from the University of Tulsa.
Joe Kremer
Kremer joined CDW's senior management as the company's first vp of marketing in February 1998. An industry veteran with more than 12 years experience at IBM, Kremer is attempting to position CDW as "the direct supplier of choice for brand name computer products."
Kremer created two new departments--strategic alliances and PR--and now manages a 50-person marketing team. That team developed the company's first brand advertising campaign.
Prior to joining the company, Kremer served as IBM's manager of U.S. channel marketing programs. He holds an MBA in finance from the University of Scranton and a bachelor's degree in accounting from the Virginia Polytechnic Institute and State University.
Robert Wilkins
Wilkins, svp of product management and merchandising, joined PC Connection in December 1995. He is responsible for merchandising, advertising, catalog production and the e-commerce channel. During his tenure, computer systems increased from 19 percent of PC Connection's sales to more than 40 percent. Overall sales grew from $252 million in 1995 to $550 million in 1997. Wilkins previously founded MultipleZones International and Mac's Place/Rocky Mountain Computer Outfitters, selling both in the early '90s.
Chuck Jarrell
Jarell, vp of marketing for Insight, and a 20-year sales and marketing veteran, knows database development and management, catalog and direct mail marketing, and telephone sales. He's held posts at the DuPont Company, PCA International and Harte-Hanks Communications, a direct marketing firm.
Jarrell also serves as chairman of the board of directors for the Arizona Quality Alliance (AQA), sponsor of the annual Arizona Governor's Awards for Quality. He has an MBA as well as bachelor's degrees in aerospace engineering and business administration.